Art Direction
Illustration
2024
Ask
They wanted a campaign that tapped into that sensory relationship, reimagining denim not just as something you wear but something you experience. The brief asked for a world where fashion and pleasure blur, where the tactile and the edible exist in the same space.
Solution
We created illustrations rooted in coastal community life. Characters, settings, and situations that reflected the everyday reality of the kids in these sessions. Warm, expressive, and specific enough to make conversations about puberty, relationships, and growing up feel approachable.
Strategy
The design was built around the facilitator’s physical environment and their role in presenting the information to young people. We thought carefully about how the module would actually be used in low-resource settings, what a page looks like held up in a circle, what draws a 12-year-old's eye before the session even starts, so that every visual choice serves a purpose.
Result
The module was distributed to CRPs across Odisha and the Andamans, where it is now used in schools and community settings to start conversations about adolescent health, in classrooms and communities that rarely see themselves reflected in this kind of material.
