Art Direction
Illustration
2023
Ask
The campaign needed to feel warm and approachable while carrying real emotional weight, and work equally well for a large internal workforce and a public social media audience.
Solution
We created Let's Talk, Disney Star Network's mental health awareness campaign, a series of illustrated social media posts designed to open conversations about emotional wellbeing with their employees and broader audience.
Strategy
We built the campaign around everyday emotional experiences, sadness, loneliness, anxiety, confusion, giving each one a visual metaphor that felt expansive rather than clinical. The illustrations paired with the campaign copy to create something that didn't instruct, but sat alongside the reader in what they were feeling. Each piece was built around a single emotion and a single idea, so the message could catch attention in a social feed without losing depth. A consistent visual language across the series, bold, warm, slightly surreal gave the campaign a strong identity while letting each illustration stand on its own.
Result
Let's Talk went viral on Instagram and LinkedIn. The campaign was featured by Design by Women and featured as one of the best healthcare designs of 2023 by Design Rush, a design platform known for their print design recognition.
