Art Direction
Animation
2024
Ask
Sangath needed accessible and instructive external-facing communications that balanced their need to speak to a general public and funders who align with their work.
Solution
We created two animated films that told the story of Sangath's counselling programmes, translating complex, sensitive mental health work into something clear, warm, and compelling for an external audience.
Strategy
The films needed to work for an audience that may not have been familiar with the mental health landscape in India, while still feeling grounded and specific. We built a visual and verbal tone that was confident without being clinical, human without being sentimental.
Result
The films were used externally to communicate Sangath's counselling programmes to potential partners and investors. They got over 17,000 views on social media and were translated into English, Hindi, and Konkani, supporting the organisation as it expanded its mental health services in Goa.
