Art Direction
Illustration
2024
Ask
The chatbot content covered everything from healthy relationships and gender to STIs and future livelihoods. The information was vital. But sex-ed is dense, and often delivered in ways that feel clinical and distant. They needed a visual world that made young people want to stay.
Solution
We built a comic-style visual world for AskDoki, rooted in Kenyan youth culture. The characters, settings, and visual language were all designed so that young people in Mombasa and Homa Bay could see themselves in the material, not just be addressed by it. Cultural representation was handled with care throughout — every design decision was considered against the specific communities the platform was built to serve.
Strategy
The illustrations were designed to work within WhatsApp, where data access is limited and downloading images is not always free. Each visual carried enough information to stand alone, so that when a young person shared it with a friend, the message travelled with it.
Result
The illustrations became part of a platform that young Kenyans use to ask questions they might not feel comfortable asking anywhere else, making some of the most stigmatised topics in adolescent health feel like a conversation rather than a lesson.
